Warren was concerned that Democratic town halls would support Fox’s image. Right now she’s right
City halls with 2020 Democratic candidates have generated a lot of media hype, especially after Massachusetts Senator Elizabeth Warren declined an invitation to appear on Fox News. She accused the network of hosting Democratic town halls to target potential sponsors.
While polls show attitudes about Fox News improved slightly compared to CNN and MSNBC’s because of the town halls, the slight deterioration in positive sentiment is unlikely to affect the network’s sponsorship income.
The Morning Consultation, May 31 to June 2 / The Hollywood Reporter survey found that among viewers who saw some or all of the various town halls broadcast on Fox News, MSNBC and CNN, Fox News was the biggest beneficiary: 19 percent of the 600 viewers who watched said town hall had theirs Network’s perception of the internet changed better compared to 13 percent who said it had changed their perception of the network for the worse.
Of those who watched the city halls on CNN, 15 percent said their views had changed for the better. 11 percent said they had changed for the worse. For MSNBC, that was 12 percent and 11 percent, respectively.
The overall error rate of the survey is 2 percentage points. The margin of error for the samples that saw town halls on Fox News and CNN is 4 points, and the margin of error for those who saw town halls on MSNBC is 5 points.
Scott McDonald, CEO and President of the Advertising Research Foundation, said Fox News’ lack of awareness could mean the network “gets some public recognition” “for letting in other voices” rather than being an echo chamber.
McDonald warned it might not be long. “I wouldn’t call it a trend until you can actually watch it over a period of time and see if it builds up,” he said.
A Morning Consult / Politico survey The study conducted last month found that 64 percent of Democratic voters said it was appropriate for Democratic candidates to appear in Fox News town halls. Fifty-nine percent of Republicans shared this opinion.
In a May 14th Twitter threadWarren set out her reasons for refusing to appear on Fox News, which already housed town halls for Democrats like Amy Klobuchar, Senator from Minnesota, and Bernie Sanders, independent Vermont. She alleged that Fox News, whom she referred to as the “hate-for-profit bully,” is using the programs to boost advertising by reassuring sponsors of brand safety.
When asked for comment, a Warren campaign spokeswoman referred to previous comments by the Senator on The View in which she said, “I’m just not going to help Fox News executives raise money from my name.” “
However, McDonald said the slight increase in positive perception shown in the survey is unlikely to affect the network’s advertising.
“I would expect this to have very little impact on the list of advertisers Fox can sell to,” he said. “I wouldn’t expect a bunch of advertisers to show up who haven’t done business with Fox.”
Reaching out for comment, a Fox News representative referred to comments made by CEO Suzanne Scott during this year’s Investor Day on May 9th, in which she said this fiscal year was “on track” to round out the “year with the highest ad revenue of all time on the network.
According to Nielsen, Sanders Town Hall was the most watched of all town halls on April 15 on Fox News, with an average of 2.5 million viewers, while Sen. Kamala Harris (D-Calif.) MSNBC Town Hall came on May 28 2nd place with an average of 2.21 million viewers.
When it comes to how media coverage of the Trump administration and 2020 Democratic candidates is perceived, 46 percent of the 2,200 U.S. adults surveyed said Fox News covered the Trump administration fairly, while 44 percent said Fox News covered the Trump administration fairly were that CNN was covering the Democratic candidates fairly.
When looking at partisan attitudes toward network coverage of the Trump administration, 65 percent of Republicans said Fox News provides fair coverage, while 17 percent and 19 percent said so for CNN and MSNBC, respectively.
Among Democrats, 66 percent said CNN treated Trump fairly. Forty-two percent said the same thing about Fox News.
When asked about coverage of the 2020 Democratic candidates, Democrats were far more likely than Republicans to say that CNN gave candidates fair coverage of 68 to 28 percent. Of Republicans, 61 percent said Fox News reported the candidates fairly, compared with 33 percent of Democrats who shared that view.
The margin of error for the Republican subsample is 4 points, while the margin of error for the Democratic subsample is 3 points.